Saturday, December 17, 2011

Sport Outlook for Jamaica for 2012

As the London Summer Olympics draw closer (223 days to go) there are so many opportunities for Jamaican sportsmen and women to shine in their respective disciplines. The country has exhibited it has potential in a few areas, like
■Lawn Tennis
■Martial Arts
■Motor Racing

Some of those listed above are not Olympic Sporting disciplines, but will have major events to expose the wide range of talent available. Some of the most successful at the international level are Track and Field, Cricket, Football, Basketball, Netball, Table Tennis, Volleyball - based on team standings, scholarships, players' participation in international leagues and media impact.

As 2012 draws closer, the athletes are all preparing to put on a great show and all the support available should be given to create an environment which makes it easier for them to produce great results as we all expect.

Business and Investment Opportunities

The investment opportunity for sport will also be on the country's radar as there are facilities across Jamaica which can help to boost the industry and in fact concretise Jamaica's position, as not only the place which produces world-class athletes, but as a venue for The Business of Sport.

The potential of the Treasure Beach Sports Park which sits on a 15-acre property which can house four football (soccer) fields, three cricket fields with nets, tennis, basketball, netball courts along with a recreational area for play is just one of the many projects available.

The two-day conference on The Business of Sport (May 3 - 6) will be held under the theme 'Stay in the Game' and will highlight the six major areas of how to stay in the game - Legal (contracts), Marketing, Media, Psychology (Maintaining the Competitive Edge), Nutrition and Events will continue to focus Jamaica's priorities. These projects require private and public sector partnerships and should be attractive for potential partners.

Let's support the Sports Industry, one of the Jamaica's best prospects for growth and development - one which require people and can generate well needed funds for the economy.

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