Monday, January 16, 2012

Mistaken Identity? Bolt and Branson

Usain Bolt was declared the most marketable athlete in 2010 and several campaigns in Track and Field (worldwide); Jamaica and the Caribbean have featured this 25-year old Jamaican superstar.

in 2007 ran a world leading in the 100 metres and consolidated his position at the Beijing Olympics in 2008, Berlin in 2009, Daegu in 2011 and plans to successfully defends his titles in London in 2012.

Bolt won a 200 m gold medal at the 2002 World Junior Championships, making him the competition's youngest-ever gold medalist. In 2004, at the CARIFTA Games, he became the first junior sprinter to run the 200 m in under 20 seconds with a time of 19.93 s,[9] breaking the previous world junior record held by Roy Martin by two-tenths of a second. He turned professional in 2004, and although he competed at the 2004 Summer Olympics, he missed most of the next two seasons due to injuries. In 2007, he broke Don Quarrie's 200 m Jamaican record with a run of 19.75 s.

He has partnered with Puma, Hublot, Gatorade, Digicel, Virgin Media and has a Foundation which he has used through United Way of Jamaica to give back to the Jamaican community.

One of his most recent partnerships, Virgin Media, sees him pretending to be Richard Branson, promoting a fast service to be offered by Virgin Media in the UK. What that relationship does is combine speed, star quality and puts together two businessmen who are intent on growing their businesses.

Now if that is a case of Bolt have a case of mistaken identity...then we are unaware of what Branding and Brand positioning is.

Let's be positive!

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