Saturday, March 10, 2012

Experts coming in for The Business of Sport 2012

KINGSTON, March 10 – Experts in the areas of contracts, financial management, image building and psychology are among the over 20 presenters for the 2012 renewal of The Business of Sport, scheduled for Kingston, May 3 – 4 at the Jamaica Pegasus Hotel.

The two-day event, in its second year has attracted veteran NFL commentator and journalist, Steve Wyche; NBC track and field expert, Ato Boldon; financial manager Horace Madison; Personal Growth Consultant, E. Patrick Miller and ESPN Vice President, Bernard Stewart among others.

The event organizing team is seeking to establish a formula for The Business of Sport which can highlight the values of a sporting industry, a sporting brand and an athlete. According to managing partner, Christopher Samuda, “this cannot be done without establishing what the critical success factors that drive value into the industry and what elements are needed to make the formula work.”

The six major areas of this year’s conference will look at
- Contracts
- Psychology – Maintaining the Competitive Edge
- Image and Dollars
- Money Management
- Sport and Culture
- Athletes – up close and personal
Each session is expected to delve into the how and why of the specific areas, but more importantly the implementation and action plan to build the sporting industry in Jamaica and the wider Caribbean – forming partnerships with international experts.
President of The Business of Sport, Carole Beckford is optimistic that in the next three to five years, Jamaica and the Caribbean will not just be seen as a place where great athletes are prepared, but a destination that will host major events and the business matchmaking will be the order of the day. “Investment in sport is inextricably linked to a country’s culture and can be enhanced once the framework is created,” Beckford added.
“As a special tribute to Jamaica’s 50th, the conference will feature a discussion about Sport and Culture – to identify how much more they can be effectively managed to develop bigger income streams for Jamaica. These two industries have consistently given Jamaica positive exposure and should be developed further,” said Beckford. The speakers confirmed for that session are noted brand strategists, Kam-Au Amen, Dr. Christopher Charles and Dr. Sonjah Stanley Niaah.
The conference last year was attended by over 103 participants from Jamaica, the Caribbean, Canada and the USA.
The event this year will be streamed live for a small fee. Early bird registration is US$150 at and if you register up to 21 days to the event it will cost US$175.
Partnerships are being established with FLOW Jamaica, Wisynco (WATA), Jamaica Pegasus, EXIM Bank, JAMPRO, KLAS Sport Radio, KOOL 97 FM, Island Car Rental, Samuda and Johnson and the Jamaica Tourist Board, so far.
The event is a production of Carole Beckford and Associates and Strategic Corporate Interventions.

Contact: The Business of Sport
(876) 754 5637/8

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