Tuesday, May 15, 2012
The Business of Entertainment
As we explore the benefits of entertainment and sport to the Jamaican economy, it seems we have to re-define the business of entertainment and how it can be tailored to suit the needs of the industry while at the same time create economic opportunities for the major stakeholders. We have been lead to believe that entertainment is largely about talent, however as the time flies by we are seeing where packaging is becoming the major tool to the Brand of Entertainment. However, because Jamaica is a developing country, it may be easier to work through a process to get to the ultimate goal of having a vibrant entertainment industry. Let's take a look at some keys areas of focus (not in any particular order at this juncture). We have to set some clear guidelines and define the following: 1. Creative Process 2. Product 3. Financing plans 4. Distribution 5. Language 6. Technology - animation, 3-D 7. Education 8. Evolution of the Business 9. Value added - film, fashion,merchandising 10. Licensing 11. Content Monetization and Storage Jamaica's culture has been influenced by the success of Bob Marley which has set extremely high standards - one which has made Bob into an international icon and making him one of the most recognizable names and faces on the planet. We see the demand for pictures, clothing, records of Bob even 31 years after his death and his family, mostly of musicians and entertainers have carried on the legacy he worked hard at. The industry has evolved and changed since the 1980s and while there are far more opportunities, there are signs of convergences with the product meeting at common points. There is now little or no separation with a singing career and an acting career. Both are meeting closer and closer and what that means is PACKAGING...to suit the demands of the market. Jamaica's advantage is its history, heritage, culture, locations, allure, mystique, but should be carefully packaged along with the human element to showcase all those factors. Maybe, just maybe, we should invest in telling our stories and distribute them ourselves. So we need a script, we have the talent, showcase the music, film on our own locations and tell the world OUR stories. One thing I ask, begin the process in schools and work our way into developing this gold mine we are sitting on and let's get this RIGHT. What say you?