JAMAICA - everytime

Kingston, May 10 If you were to award a prize for the most diverse country in the world that would have to go to Jamaica. One of the largest islands in the Caribbean, Jamaica is unmistakedly the place where it "all" happens. Let's give this a little twist though towards Sport. In the year of the London 2012 Summer Olympics, all eyes are on Jamaica and the rivalry expected with the USA. But what is more exciting is the rivalry on the island. The June 28 to July 1 national track and field championship to select its athletes is going to be an event 'Not to be missed'. All the sprints 100, 200, 400 metres for men and women will have exciting finishes and the 100 hurdles, 110 hurdles women and men respectively could see either returning or new champions emerging. But that is on the track....what else is happening in the island? The manufacturers, businesses, craft vendors, hotel owners, taxi operators and certainly the Jamaica Tourist Board & JAMPRO are up and running as they figure out thier next set of moves with less than 80 days to go before this spectacular show in London. I see streams of gold, green and black domnating the streets, I hear horns tooting for those victories, but I also see packed bars and restaurants and not to mention living rooms tuned in too see the Games from start to finish. TV sales may even increase just before the Games start. It is in our culture - we will live, eat, sleep and breathe Olympics... check out the schedule at www.london2012.com What will be more interesting though, is the debates that will rage and that is also a fantastic element of the Jamaican Brand - the effortless way in which the track fans and experts exchange converstaion rivalling many Parliaments across the world. What will this mean for Jamaica? More attention. Much more curiousity about 'Why we run so fast?' - but also a WIDE OPEN opportunity for us to make sport economically viable? Will you be a part of this? Let me know. Let's keep Jamaica's sport on track